The best cities to visit in Morocco

Morocco is rich in culture and the cities are the best place to immerse yourself in it – from museums and palaces to modern art and ancient medersas, there’s always plenty to see. Once you’ve ticked off the cultural sights, soak up the color and atmosphere of Morocco’s cities by simply wandering.

A stroll through an ‘old town’ or medina will turn up lovely little corners, ornate doorways where you may be lucky enough to glimpse the lovely riad within or characterful shops with fabulous display of exotic wares to tempt you inside.

Don’t miss the maze-like souks selling just about everything imaginable, or the awesome craftsmanship of the mosque exteriors. Photographers – and indeed anyone – who is enthralled by pattern and color will be delighted by Morocco’s cities: each is unique and all will mesmerize and enchant you, as well as leave lasting memories.

Marrakech

Long fabled as the epitome of exotic style, Marrakech quite simply lives up to the hype. It’s an enchanting city where you feel as if you’ve experienced the soul of the country as you wander the labyrinthine lanes of the ancient medina, sip a mint tea whilst haggling with a determined merchant in the souk, or gape in awe at the nightly spectacle that is the Jemaa el Fna.

The combination of the time-worn alleys of the old city, the majestic backdrop of the Atlas Mountains, the delicious and distinctive cuisine and the beauty of the mosques and riads creates a distilled flavor of Morocco which lingers long after you return home.

Read more: Top things to do in Morocco

El Jadida

El Jadida is a charming coastal city steeped in Portuguese history and maritime culture. The UNESCO-listed Portuguese Cistern is a popular attraction with its beautiful arches and reflective pools, while the city’s beaches offer a tranquil spot to unwind. It’s an exciting destination for history buffs, where the medina brings the city’s colonial past to life with its historic ramparts and winding narrow streets.

Take a walk along the waterfront to savor the sweeping views of the Atlantic Ocean and browse local markets. When hunger strikes, head to the harbor for fresh seafood at charming local restaurants.

Fes

The best-preserved medina in the Arab world deserves a thorough exploration, revealing the traditions, crafts, faith, architecture and commerce of this atmospheric city. Fes sits in a broad hollow surrounded by hills and one of the best ways to get your bearings is to head for the Merenid Tombs, from which the whole city is visible below.

Time spent in the medina itself could mean haggling for colorful handmade rugs or decorative pottery in one of the souks, admiring the incredible artistry of the Medersa Bou Inania, taking tea in one of the delightful riads amid palm fronds and tinkling fountains, or glimpsing the wonderfully ornate doorways of the many mosques. Visit one of Fes’s ancient tanneries, where you can see leather being cured using traditional methods and purchase leather goods directly from the producers.

Ouarzazate

Known as the Gateway to the Sahara, Ouarzazate is a popular destination for movie fans. The city is home to the renowned Atlas Film Studios, where blockbuster hits like Gladiator and The Mummy were filmed. The UNESCO-listed Aït Benhaddou is a historic kasbah and a must-visit destination for fans, featured in a long list of iconic movies.

Aside from its cinematic appeal, Ouarzazate is home to top-rated attractions such as Taouirirt Kasbah, an impressive 19th-century fortress with 300 rooms, ornate geometric motifs, and panoramic Atlas Mountains views. Ouarzazate also serves as a starting point for Sahara desert excursions: if you’re feeling adventurous, plan a trek into the desert and an overnight stay in a traditional Berber tent.

Casablanca

Morocco’s commercial hub is a modern city firmly rooted in traditional Arabic culture, though it has a French colonial undertone too. The standout sight has to be the impressive Hassan II Mosque, big enough for 25,000 worshippers and built out over the Atlantic. This is one of only two mosques in Morocco open to non-Muslims, and makes an awe-inspiring introduction to the city.

The medinas – ‘old’ and ‘new’ – are where you can see the day-to-day of Casablanca life in action, lose yourself in the narrow streets, and stumble across hidden gems such as Aladdin’s cave shops and atmospheric little cafés. For some sea air you can’t beat the Corniche, the seafront promenade has lots of good places to eat and drink as well as beaches and surf breaks. It’s the best place to see the city at play.

Read more: A foodie exploration of Morocco

Tetouan

Nestled at the base of the Rif Mountains, Tetouan stands out with its captivating mix of Spanish and Moroccan influences. Its UNESCO-listed medina is considered among the most authentic in Morocco, where you’ll encounter narrow alleys, bustling souks, and stunning Andalusian architecture. The city also boasts a thriving art scene, showcased at the Tetouan Museum of Modern Art and the National Institute of Fine Arts.

Spend your days exploring the medina to discover small artisan workshops selling authentic goods, then stop at cozy cafes for mint tea. If you’re an outdoor lover, the nearby Rif Mountains offer plenty of scenic hiking trails.

Essaouira

Handsome and hip, Essaouira is having a bit of a moment. The delightful walled town has an appealing, bustling ambiance with lots of lovely boutiques, cafés and art galleries tucked into the attractive streets. The European-influenced architecture and harmonious color scheme of stone grey, white and blue gives the town a charming appearance and the markets and squares are lovely places to stroll, browse and stop for a drink. If the mood in town is relaxed and enjoyable, the beach is even more so.

Just a couple of hours from Marrakech, Essaouira is a great addition to your Moroccan trip, with the added bonus of delicious seafood on the menus and opportunities for kitesurfing and windsurfing on the doorstep.

Meknes

Meknes offers a quiet alternative to the hustle and bustle of big cities like Marrakech or Fes. Known for its opulent grandeur and laid-back vibe, this former capital under Sultan Moulay Ismail is home to monumental gates, ancient palaces, and the impressive Heri es-Souani granaries. Meknes is perfect for travelers seeking an off-the-beaten-path Moroccan experience.

Start by wandering through the medina to marvel at its narrow streets and vibrant souks filled with colorful displays of spices and handmade crafts. History enthusiasts will appreciate the Royal Stables, a stunning nod to the city’s royal past. Meknes also acts as the gateway to Volubilis, a well-preserved Roman city just a short drive away.

Chefchaouen

Occupying a gentle hillside which serves to highlight the beauty of this lovely town, Chefchaouen is known as ‘The Blue City’ because many of the buildings and streets are painted in various shades of blue. The effect is wonderful, making this modest-sized town in the Rif Mountains one of the most photogenic locations in a notably photogenic country.

Wandering around the azure streets, enjoying the warmth and hospitality of the local people and the gorgeous views from the top of town – these are the major attractions here. Excursions into the scenic surroundings to visit waterfalls and hidden valleys are possible, but much of the pleasure of Chefchaouen is just to drink in the beauty of all those gorgeous shades of blue.

Read more: Interview with our local expert in Morocco

Make it happen

So many wonderful cities, so little time! Contact our trusted local experts today to discover how they can help you fit your preferred activities into your bespoke itinerary. They are experienced at making sure your trip takes you beyond the everyday and shows you the real Morocco, so send them a few details of your requirements and they will be in touch with suggestions.